October 24, 2010

More on displays...

Last time I left off I was starting to work on my mobile idea. I originally thought wire would be the best way to construct the mobile. After several iterations I realized wire was NOT going to work lol. It wasn't a medium I thought I could master in 2 weeks. Sadly, here's what I produced...

       
cascading mobile




So after experimenting with wire I had to figure out another medium to use. I tried using pipe cleaners, paper, and chip board...


pipe cleaners, I wanted it to mimic the image below but it wasn't quite right so I decided not to go this route




card stock



Chip board with 3 tiers and levels


Ok so I thought the chip board route would be the best direction to go but I was still pretty uninspired by this. I started to think about my audience and what I wanted to achieve in this project. I want to express my audience's creative side and I wanted to stretch my creativity as well. So i started thinking about the bird motif and what part of the bird's habitat could I use to create a mobile. I was in class and thought of some chandeliers I saw made of tree branches


I thought this would be the artsy vibe I needed to capture my target audience and it went along with my bird motif.






I used a thin yarn to join the center together


I really liked how this was turning out. I liked that I didn't really have control of how it was ultimately going to turn out. I was at the mercy of the branches! I liked the rustic look the branches were providing but I wanted to experiment with what I could do with them



One option is to wrap the branches with yarn to accent the crafty vibe



Another option is to paint the branches. Here it is painted silver I thought this would change the vibe making it more industrial and potentially more modern but my concept originally had a retro vibe. I am unsure if I want to stray from that.

Our class did a group crit and from that I got some really helpful feedback. One classmate said my piece reminded her of the type of displays they do at Anthropologie so I googled some images to get a sense of it....







She was so right! This is exactly the artsy, crafty, bohemian chic look I was going for! My target audience is still a craft shopper but I think I am now focusing on the young, hip demographic in that category. In the next few days I have to resolve how to: join all of the branches; dress the branches (yarn, paint, or leave as is?); scale of my stencil; branding; hang and balance of the mobile; and attaching the stencil to the mobile. More models! Yay!

October 22, 2010

Project #4 Display Unit- Part 1

Ok soI've finally had a minute to do my posting!
As I started this project I was debating whether to display my product or my product + packaging. I began by thinking of ideas to display the stencil and box. I was pretty uninspired by this because all I could think of was shelving units. I felt like the box was limiting me in what I could do. I wanted to try to extent beyond myself for this project and I didn't think I could do that if I went the route of displaying my box. I did however investigate some ways to display the box and few of the ideas I was thinking about are below...

circular shelving unit

mod/retor shelving tier

curvilinear unit


I didn't think the shelving unit would be visually interesting so I started thinking about cupcake/cake displays. I wanted something that could be visible from 360 degrees


Still uninspired by this...

Started thinking ok, lets just display the stencil so I started thinking about ideas like bird houses, cages, nests, etc....



From these inspiration photos I started to sketch out some ideas.....



I started to construct some models with shelves to display the boxes. They are very rough and again led to my initial feeling that I wanted to do something other than shelves





Bird Feeder

Close up of slits that would hold the bird stencils in place

Example of bird stencil in slit like its eating at the feeder
I started to really like the bird feeder idea but I wanted to do something with wire and got to thinking about the bird cages and mobiles to hang the stencil from. Here are a few of my sketches and photos for inspiration...








So in my next post I will show more how my ideas have progressed and hopefully I will have so more concrete models and ideas! Wish me luck :)

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